In this guide for beginners to SEO we’ll take you through step-by-step the process of optimizing SEO for your website. After you’ve read this guide, you’ll be able to begin optimizing your website for organic traffic at your own pace. When we say organic traffic, we’re referring to those that you haven’t had to pay search engines to get.

Let’s look at the question “buy t-shirt online.” The green section is the listings that are not paid. These are the listings we’re trying to achieve with SEO. The red area includes ads. Advertising on Google is carried out through Google AdWords.

Through our SEO beginner’s guide, we’ll use “Google” and “search engines” interchangeably in the interest of simplicity.

What is SEO?

SEO is a term used to describe Search Engine Optimization. SEO encompasses all actions designed to drive high-quality traffic to websites via organic search results. High quality traffic refers to visitors who are relevant to your company.

However, there are other motives beneath the surface of every search. Let’s say you are searching for shoes.

You’re trying to find the right shoes (so you look cool/play sports, etc. ).
Your search engine is trying to give you the top results, the most efficient (so you’ll return).
and any company which sells shoes – whether it’s online or in a physical store is looking to be the top result that pops up when you type in a search (so they can make more sneakers).

Making sure that all of the “wants” match up is the work of SEO. SEO professionals employ a myriad of methods to make websites rank higher on the list of results. This will increase the likelihood to click on them to discover the information you’re seeking.

SEO is essential for a lot of companies due to the fact that when people discover your website through a search and discover what they’re looking for, you’ll be able to attract numerous new website users that could assist you in making more money. If people cannot locate you on an internet search then you’re missing out on a chance to be found by your competitor instead.

SEO is usually a part of a larger online marketing strategy, and it is often used in conjunction with other methods such as social media marketing as well as content marketing.

What factors influence the results of a search?

If we enter something in our Google Search box we’re aware of plenty of activity going on under the under the hood. Google considers around 200 distinct variables to determine the best results for every search. There is no way to know all the factors, however there are many possibilities. many possibilities that means that there are numerous options for optimizing.

Google’s superb Inside Search interactive resource gives a brief look at the process: